Monday, March 19, 2012

Company branding entries

What is a company without a logo? Before a product is sold, the company's logo can be considered the entry point on how people will identify you. It's the first impression. So here's a rundown of the entries for the logo of my company VMAP Design + Build: 


Which do you think is the ONE?

And the winner is:

This logo best describes the company's vision. It's simple, clean, straighforward and formal. The logo is actually an isometric symbol of the company's/my name's acronym V.M.A.P. which was derived from a cube which signifies space to which Architecture and Interior Design is all about.

I chose blue to represent the company's color motiff since it has a strong association with intelligence, stability, unity, and conservatism. The 5 shades of blue further expounds the 5 stages of service VMAP Design + Build offers: acceptance, pre-design, design, construction and post-construction.

And lastly, with this winning design, it is easier to incorporate it on the business card, letterhead, service vehicle, shirts and office signage.



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